Organic Cotton is soft, hypoallergenic and grown without the use of chemical fertilisers and pesticides. It also uses upto 90% less water and energy! 

It's Better for your Skin. Better for the Planet.

CPW is the purchase price of a clothing item divided by the number of times it is worn. It is a better way of looking at prices while shopping.

Our T-shirts are designed to last over 100 washes and are way more economical than fast fashion brands in the long run!

It's clear that our current model of capitalism and consumerism has gotten us into this mess that we're in.

We don't think it's enough to give 2% or plant a tree anymore. What's needed is an entirely new way of doing business and that's what we're doing.

We are lovers of nature and animals! It pains our hearts to know that we are destroying nature and losing over 100 species every single day!

This loss is unacceptable and irreparable. Once gone these species will never come back.