PETA
"PETA India is the foremost animal rights organisation of our country, and as someone who has worked for them, I can personally vouch for their tireless activism for making animal lives better.
I worked for PETA India in Mumbai in the summer of 2019 saw first hand how much everyone in the organisation cared about and did for animals. While PETA's methods are controversial, their impact on making the world a better place for animals is undisputed. So when I started Flaming Koala, I knew PETA would be the first organisation we would support.
Flaming Koala is a proud supporter and friend of PETA and makes recurring monthly donations to them."
- Kushagra, Founder
Established in the year 2000, PETA India (People for the Ethical Treatment of Animals India) is a branch of the global PETA movement, which aims to protect animal rights and promote veganism. PETA India focuses on creating awareness about animal cruelty and advocating for better treatment of animals across various industries, including food, fashion, entertainment, and experimentation.
Key Areas of Work:
Advocacy and Campaigns:- Promotes veganism and plant-based diets.
- Advocates against the use of animals in circuses, zoos, and for performances.
- Campaigns against the leather, wool, and fur industries.
Investigations:
Conducts undercover investigations to expose cruelty in industries like meat, dairy, egg production, and animal testing.
Legislation and Policy Work:
Works with government bodies to push for stronger animal protection laws in India, such as banning animal testing for cosmetics and regulating the treatment of working animals like bullocks and horses.
Educational Initiatives:
- Runs outreach programs in schools and colleges to spread awareness about animal rights.
- Provides resources and assistance to individuals and communities to adopt a cruelty-free lifestyle.
Emergency Response:
PETA India assists in rescuing animals from abusive situations, such as illegal slaughterhouses, and provides shelter and veterinary care.
Notable Achievements:
- Contributed to the ban on testing cosmetics on animals in India in 2014.
- Played a role in outlawing the use of bullocks and other animals for performances in events like jallikattu.
- Helped secure bans on animal circuses and crackdowns on illegal animal transportation.
Despite controversies, PETA has succeeded in keeping animal rights on the global agenda and inspiring millions to consider the ethical implications of their choices. It has helped shift societal norms around animal use, influencing legislation, corporate practices, and individual behaviors, making it one of the most influential organizations in the animal rights movement.