Organic Cotton is like that friend who went Vegan and started Yoga...

You've probably been hearing a lot about Organic Cotton these days. It seems to be all the rage now, but what exactly is it?

You could say it's the cotton version of that friend who went vegan, started yoga, and drives a Tesla.

It's premium, eco-friendly, and if cotton had Instagram, it'd be all over that #organiclife.

Organic cotton is cotton that was raised on the "good stuff." It didn't grow up partying in pesticide-filled fields or hanging out with the wrong crowd, like genetically modified organisms. No, no. This cotton was brought up right, nurtured by Mother Nature herself with some good old-fashioned sunshine, water, and manure - au naturel.

However, Organic Cotton is not a new kid on the block; it’s been around since it was first cultivated in India around 6000 years ago. After all, all cotton was organic cotton before the advent of chemical pesticides and fertilizers during the 20th century.

Thus Organic Cotton is actually the OG Cotton.

But is this sequel worth the money? Organic Cotton is around 20-30% more expensive than conventional cotton.

But Organic Cotton uses up to 90% less energy and water. It also produces up to 50% less CO2. It promotes soil biodiversity, the farmers are paid a better wage, and it is stronger, softer and more durable because its fibres are not damaged during processing by harsh chemicals.

So just like that friend’s artisanal, gluten-free, vegan, non-GMO, hand-crafted kale chips, organic cotton can be a bit pricier, but the next time you see organic cotton on the tag, remember that you're not just buying a piece of clothing—you're supporting a lifestyle where cotton balls sip on fair trade rainwater and talk about ‘sustainability' and ‘living consciously’ at family gatherings.